Girl who models for fashion nova8/16/2023 ![]() ![]() The stones were saved for engagement rings and wedding bands when she was growing up, and possessed a tone that struck her as somber and “heavy.” Where were the diamonds for occasions that were still special, but mainly for the person wearing them? In an interview with Harper’s Bazaar, Valérie Messika said she noticed a lack of wearability in the diamonds she studied under her father. The Messika brand did in fact originate out of a sense that something was missing in high jewelry. “Their pieces were made for the It girls, which I think filled a much-needed void in the high jewelry market,” she explained. Dickson’s three defining words for the brand are modern, cool, and young. Speaking to stylists like Molly Dickson and Elly Karamoh, who dressed clients like Harvey and Sydney Sweeney for Cannes, there’s a sense that Messika is the fine jewelry manifestation of a rising starlet’s je ne sais quoi. Messika appeared all over the Cannes red carpet this year, with everyone from Lori Harvey, above, to Gigi Hadid, wearing diamond necklaces, earrings, and rings by the label. The house is having a moment with big-name clients: Before Cannes, Doja Cat, Alton Mason, and Carla Bruni all wore Messika at the 2023 Met Gala. All of the pieces referenced above came from Messika, a rising French label founded in 2005 by Valérie Messika, daughter of diamond magnate André Messika. ![]() ![]() These jewelry moments had more than high carat counts in common. The Cannes circuit also included Gigi Hadid, Elsa Hosk, Eva Longoria, Amelia Gray, and many others, each wearing a vault’s worth of diamonds to complement their gowns. Lori Harvey arrived at her first red carpet in a crushed velvet Dundas halter gown with a trail of pear-shaped diamonds tracing her sternum, and later at the amfAR Gala in a red long-sleeved LaQuan Smith gown with a stomach cutout and diamond rings twisted around her fingers. This year, Irina Shayk glided down one premiere’s red carpet in a tiered Giorgio Armani gown accessorized by a giant diamond ear cuff with graduated gems. She even times her posts, to get maximum visibility.Diamonds are an unwritten dress-code requirement at the Cannes Film Festival. She and her fiancé are like a marketing team rolled into one. She watches her audience numbers intensely - she knows their age, that most of them are women living on the East Coast. She does her own hair and makeup, as well as the lighting and editing.Īnd while the end result is Lascano looking carefree and glamorous, her Instagram page is meticulously well planned out. She plans the locations and themes of the shoot. She won't say how much, but this is clearly her full-time job. As her following on Instagram grew, Fashion Nova started paying. So she jumped at the opportunity to model for the company.Īt first, she just got to keep the outfits she wore in the pictures. Lascano says before she found Fashion Nova, it was very difficult to find plus-sized clothing that was pretty, or sexy. At her apartment in the Bronx, she pulls out a crate and shows some of the pieces to me: a black corset an olive camouflage jumpsuit. Then in 2016, Fashion Nova started sending her clothing. She first gained some popularity on Instagram for her makeup tutorials. Like, models aren't fat."įeelin like the juiciest chicken □ in the barn ☀️ dress post shared by Gabriella Growing up, she says she was told she should model, but all she could think was, "I'm fat. The company has also been savvy at filling a void left by high-fashion magazines and haute couture: It caters to curvy women and women of color. But it would be unfair to say Fashion Nova's success is predicated entirely on its prices and getting celebrity endorsements on Instagram. Most of Fashion Nova's outfits cost less than $40. ![]() "They have followers, and they're able to influence their buying decisions." "Getting your product in the hands of an influencer is incredibly important," Santaniello says. The company understood that one selfie posted by Kylie Jenner wearing your dress translates into a legion of customers. Fashion Nova was just an early adopter of social media, and has been incredibly successful at tapping into millennial neurosis: the obsession with seeing and being seen. Of course, these days every brand wants you to follow them on social media. Pop Culture As Plus-Size Fashion Gains Popularity, Retailers Play Catch-Up ![]()
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